Forbes Advisor’s Top Small Business Statistics for the Year 2024

Key Insights into Job Creation and Industry Trends in the U.S.
Small businesses have been a driving force in job creation in the United States, adding over 12.9 million jobs in the last 25 years. Despite being typically operated by solo founders, these enterprises have played a crucial role in bolstering employment opportunities and contributing to economic growth. This trend highlights the resilience and importance of small businesses in the job market.
In the aftermath of the pandemic, the leisure and hospitality industry has shown remarkable recovery, with the highest average of jobs added per month over the last year. This sector’s resurgence not only reflects a rebound from the pandemic’s impact but also underscores its critical role in the broader economic recovery. The labor market has seen an increase of 5.8 million jobs since last year, signaling a strong recovery trajectory.
The professional and business services industry currently leads in job openings, indicating a strong demand for skilled workers in areas such as management, administration, and consulting. This presents promising prospects for job seekers and challenges for businesses in attracting and retaining a skilled workforce.
Looking ahead, the home health and personal care industry is projected to experience the highest job growth, with an estimated increase of 22% and over 804,000 new jobs expected in the next decade. This surge in demand is driven by factors such as an aging population and the preference for in-home healthcare services, highlighting the industry’s importance in meeting evolving healthcare needs.
While the leisure and hospitality industry is still recovering from the impacts of Covid-19, recent trends show positive momentum with an average of 41,000 jobs added per month in 2023. Despite progress, the industry remains below its pre-pandemic employment levels, emphasizing the ongoing recovery process.
On the flip side, Nevada and the District of Columbia have the highest unemployment rates in the nation, pointing to unique economic challenges in these regions. In contrast, Maryland boasts the lowest unemployment rate, reflecting a diverse economy and stable employment base.
As the job market continues to evolve, projections indicate a modest increase of 87,000 jobs in 2024 and a total of 4.7 million new jobs by 2032. The healthcare and social assistance industries are expected to be the fastest-growing sectors, meeting the increasing demand for health services and social support. The individual and family services industry is projected to add over one million jobs, reflecting a societal emphasis on mental health and social welfare services.
Overall, small businesses and key industries play a vital role in job creation and economic growth, shaping the future of employment opportunities in the United States.